IN THE EIGHT started with a simple idea and a personal journey.
As parents, mentors and supporters, we’ve spent countless hours watching young people pursue the things they love. For one of us, that meant weekends spent in sports halls watching a daughter grow through street dance building confidence, finding her identity and discovering a place where she truly felt at home.
Dance is her happy place.
Alongside that journey came a growing awareness of the challenges many young people face. Anxiety, self-doubt, pressure and overwhelm are experiences that so many carry, often quietly. Through supporting a young dancer navigating those feelings, the idea for IN THE EIGHT began to take shape.
Originally, the vision was to create clothing inspired by the street dance community. Something that reflected its creativity, individuality and culture.
But as conversations developed, so did the idea.
As friends and small business owners, we found ourselves talking about something bigger. We discussed how clothing could be more than something people wear. We talked about comfort, confidence, grounding and the small things that help us reconnect with ourselves when life feels overwhelming.
What started as a conversation quickly became a shared vision.
Together, we created IN THE EIGHT as more than a clothing brand. We created a movement and wellbeing brand inspired by self-expression, connection and the courage to keep showing up.
The name is rooted in the rhythm of an eight count and the symbolism of infinity. The eight reminds us that life is constantly moving and changing. No feeling lasts forever. Not fear. Not doubt. Not uncertainty. Every challenge, every setback and every success is part of an ongoing journey.
As the brand evolved, so did its identity.
Our bear represents comfort, resilience and the parts of ourselves that deserve care and protection. The keyhole symbolises the thoughts, emotions and experiences we don’t always share with the world. The crown is a reminder of self-worth, confidence and the strength that exists within all of us, even on the days we don’t feel it ourselves.
Together, these symbols reflect what IN THE EIGHT stands for: showing up as you are, moving through what you feel and finding strength in the process.
Everything we create is designed with intention. Whether it’s clothing, accessories, wellbeing products, experiences or community initiatives, our goal remains the same: to create things that help people feel supported, connected and present in the moments that matter most.
At its heart, IN THE EIGHT is about finding your rhythm when life feels out of step.
It’s about breathing through the difficult moments, moving through the uncomfortable ones and trusting that growth happens one step at a time.
Most importantly, it’s something created with you, for you.
Thank you for being part of our story.
Breathe.
Move.
Stay in the eight.
As parents, mentors and supporters, we’ve spent countless hours watching young people pursue the things they love. For one of us, that meant weekends spent in sports halls watching a daughter grow through street dance building confidence, finding her identity and discovering a place where she truly felt at home.
Dance is her happy place.
Alongside that journey came a growing awareness of the challenges many young people face. Anxiety, self-doubt, pressure and overwhelm are experiences that so many carry, often quietly. Through supporting a young dancer navigating those feelings, the idea for IN THE EIGHT began to take shape.
Originally, the vision was to create clothing inspired by the street dance community. Something that reflected its creativity, individuality and culture.
But as conversations developed, so did the idea.
As friends and small business owners, we found ourselves talking about something bigger. We discussed how clothing could be more than something people wear. We talked about comfort, confidence, grounding and the small things that help us reconnect with ourselves when life feels overwhelming.
What started as a conversation quickly became a shared vision.
Together, we created IN THE EIGHT as more than a clothing brand. We created a movement and wellbeing brand inspired by self-expression, connection and the courage to keep showing up.
The name is rooted in the rhythm of an eight count and the symbolism of infinity. The eight reminds us that life is constantly moving and changing. No feeling lasts forever. Not fear. Not doubt. Not uncertainty. Every challenge, every setback and every success is part of an ongoing journey.
As the brand evolved, so did its identity.
Our bear represents comfort, resilience and the parts of ourselves that deserve care and protection. The keyhole symbolises the thoughts, emotions and experiences we don’t always share with the world. The crown is a reminder of self-worth, confidence and the strength that exists within all of us, even on the days we don’t feel it ourselves.
Together, these symbols reflect what IN THE EIGHT stands for: showing up as you are, moving through what you feel and finding strength in the process.
Everything we create is designed with intention. Whether it’s clothing, accessories, wellbeing products, experiences or community initiatives, our goal remains the same: to create things that help people feel supported, connected and present in the moments that matter most.
At its heart, IN THE EIGHT is about finding your rhythm when life feels out of step.
It’s about breathing through the difficult moments, moving through the uncomfortable ones and trusting that growth happens one step at a time.
Most importantly, it’s something created with you, for you.
Thank you for being part of our story.
Breathe.
Move.
Stay in the eight.
Love Sarah & Stef